In 2025, the conversation around AI in recruiting has moved beyond futuristic promises to a critical evaluation of its actual impact. For talent acquisition leaders, the key question isn’t “Should we use AI?” but “Which AI tools will deliver a measurable return on investment?” Sifting through a...

I first met Brenna Estrada in the winter of 2019 when she came to help ship orders during our big seed sale. I remember thinking, “Who is that?” as I watched her bound up and down the stairs with endless stamina, quickly and efficiently pack orders, and stay on top of all the tiny little...

Seeing with Tenderness offers a glimpse into the world of Ngoc Minh Ngo, a renowned garden photographer and writer whose work celebrates the beauty of flowers, gardens, and the natural world. She has authored six books and countless articles for leading publications, including T Magazine, Vogue...

100 Years of Iris explores one of America’s oldest and most celebrated flower farms, Schreiner’s Iris Gardens, located in Oregon’s Willamette Valley. They are celebrating their 100th anniversary of business this year! In an era where specialty nurseries and small family farms are rapidly...

Today, I am excited to share a new interview with one of my floral heroes, Frances Palmer. Frances is a celebrated potter based in Connecticut whose work is greatly influenced by the beautiful flowers that she grows in her garden. I’ve been a fan of hers for more than a decade now and have...

We’re so excited to share that the first episode of The Floret Farm Journal is now available to watch! This new series will take you through what’s growing, what we’re working on, and what’s most beautiful here on the farm. In our May Floret Farm Journal episode, the entire farm is awash with...

We’re so excited to share that the third episode of The Floret Farm Journal is now available to watch! After months of preparation and planting, we dive into a new phase of work that’s more methodical, more focused, utterly consuming, and also really hot! In this episode, we focus on our...

Today I’m thrilled to share a special new interview with British flower farmer Rachel Siegfried of Green and Gorgeous. I have been following Rachel’s journey for many years now and it has been so much fun to watch her business grow and evolve over time. When we visited England four years ago...

I first discovered Sara Larson Buscaglia of Farm & Folk through a photo of one of her quilts. I was so interested in her quilt-making process, and separately I have always been fascinated by the art of natural dyeing, so I was eager to learn more about how she combines the two to make...

After many long years of dedicated breeding work here on the farm, I’m thrilled to introduce you to the Floret Original seed varieties! These have been such a labor of love, and I can’t wait to see them all growing in your gardens and on your farms. I thought now would be a great time to...

Today I am thrilled to share a beautiful new book and a really lovely interview with you—I’ve been waiting for months to publish it, and am so excited that the day is finally here! Ariella Chezar is the godmother of seasonal floral design and has led the way for countless designers and...

It’s here! Floret Farm’s Discovering Dahlias is officially going out into the world, onto the shelves of bookstores, and into your hands. I hope you love it as much as we do! I can’t thank you enough for your excitement surrounding this book and for cheering us on the entire way. I’ve been...

Every year at this time our team looks forward to reading the thousands of essays submitted as part of our Floret Scholarship application process. This year we received a record-breaking number of applications—6,464 people from 88 different countries applied! It is such an honor to hear from so...

Even though we have a seed company I probably order more seeds than anyone I know. Each year I find myself completely swept up in the hunt for new varieties and new companies and love learning as much as I possibly can about each and every one. Below you will find my favorite sources for...

I started growing flowers when our kids were still really small. To put that into perspective, Elora just graduated college and Jasper has already graduated from high school. So I have been growing flowers for a very long time. When the kids were little, Chris was working as a mechanic down in...